The label was based in March 2017 in Berlin as a touch upon the UK’s Brexit vote. Since then, Memento Official has developed attire that makes an announcement in activism, supporting youth tradition with one other instrument for political activation.
Vitali Gelwich has captured the brand new assortment in Berlin, enlisting the town’s youth motion to be documented of their day-to-day life. Gelwich makes use of an analog digital camera to additional add to the sweetness and brutality of Berlin. The lookbook encompasses a various solid of fashions coming collectively in political motion as all of them put on Memento Official’s EUnify hoodie, T-shirt, or crewneck, that are mediums of protest and a name to motion in themselves.
On the entrance of every piece, a design mimics the European Union’s ring of stars flag — with one star lacking — whereas on the again the label provides the phrases “PROTECT PEACE,” alongside a closing small star.
Take a look at the lookbook within the gallery above, and choose up your individual piece of Memento Official’s opinion-wear on the Souvenir Official website or at its retailer in Berlin now.
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The put up Get Political With Souvenir Official’s “EUnify – Project Peace” Collection appeared first on Hypebeast.